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$800,000+ raised during Believe in the G

The 2021 Believe in the G exceeded expectations.

During the annual 24-hour campaign, 1,359 gifts were received.

The final total was $832,507.

“Our University’s Spartan spirit for the 2021 Believe in the G was amazing,” said Beth Fischer, Vice Chancellor for Advancement. “During a year when so much is different, the UNCG community of alumni, students, faculty, staff, and friends of the University rose to the challenge for our biggest day of giving. Our community invested in the success of our students and University in a spectacular way. Many thanks to the donors – particularly our 424 faculty and staff who made a tremendous impact on this day through their giving.”

During each year’s Believe in the G, UNCG alumni and campus community are encouraged to wear blue and gold, share their UNCG story on social media, and make a gift of any size.

Funds raised from the day of giving support a variety of departments and initiatives across campus, including student scholarships, academic programs, and campus resources offered by the Weatherspoon Art Museum and University Libraries

Funds raised from the day of giving support a variety of departments and initiatives across campus.  Here are some highlights:

  • UNCG Athletics was the UNCG unit receiving the largest funding amount this year. 
  • The School of Education was the academic unit to receive the largest funding amount. 
  • As for the number of gifts for academic units, the College of Arts and Sciences topped the list, with the School of Health and Human Sciences in a close second. 

Gifts were received from individuals in 36 states.

“I am grateful to all the devoted Spartans making a significant difference,” said Randy Holden, director of Annual Giving. “Believe in the G brings out the best in UNCG. It is a fantastic example of the power of this community coming together to make a definite impact. It shows that Spartans are committed to the University, and to supporting each other.”

To learn more about the campaign, visit

By Mike Harris, Advancement Communications
Photography by Martin W. Kane